If you’re in the real estate market, it might not be easy to come up with content for social media. However, even if you don’t have an active listing, it’s important to keep your audience engaged. Letting them know what you do and who you are in day-to-day life is essential to your brand. Not sure what steps to take? In this blog post we will discuss some real estate social media posts you can create, and the importance behind them.
Why is it Important to Post?
If you’re actively using social media, it means that there will always be content for your followers to see. It keeps you in the forefront of their mind, and in their news feed. Providing a variety of info means followers are more likely to engage with your content, and changing up what you post everyday keeps their interest. If you just post listings, your followers might not be as invested in your content, especially if they’re not in the current market to buy or sell.
What Do I Post on Social Media?
Now that you know the importance of posting, how can you create enough content to fill up a week’s worth? Snappa has come up with some real estate social media posts ideas about what you can use.
1. Find relevant hashtags
Hashtags are often thought of as a way to gain likes—and while they have this ability, hashtags can also help your brand be discovered. Users can find your page, and are a great way for you to find potential clients and opportunities. By doing keyword research, you can find more targeted hashtags related to your location, services, and properties. Experiment as you go, so that if a certain group of hashtags don’t work out, you can test another batch on your next post.
2. Include real estate testimonials
Using quotes or testimonials from previous clients reassure people that they can trust you. It also provides the opportunity to follow up with previous clients (who can be a great word-of-mouth source), and connect with your audience on a real-life experience level.
3. Utilize social media tools to save time
Time is precious, which means social media might not be something you have in the forefront of your mind. Would you like to be able to have a full content calendar, but not worry about creating posts everyday? If you use real estate social media auto posting, it can quicken the whole process. Spotlight Media Group’s unique tool, Social Compass, allows you to discover, schedule, and post to all your social accounts from one place. Real estate social media marketing companies such as ours will help drive more traffic back to your site. Don’t have a personalized website? Our team is also available to provide you one and help get started.
4. Create valuable content for a real estate blog
Blogs might not be a new idea, but providing content that keeps your audience engaged is the key to creating a successful one. Blogs should be designed to show your expertise in the real estate field and bring new clients to your site and social accounts. Ask yourself, if you were moving into a new area, what would you want to know? Use this to help build your target community and audience.
5. Connect with local businesses
Creating partnerships or giving shoutouts to local businesses you work with—whether it’s photographers, home stagers, inspectors, or mortgage brokers—creates a connection within your community, and you can give each other credit on social media to expand your circles.
Other Social Media Tips for Realtors
HubSpot also brings up how important it is to not ignore your existing clients. Keeping in contact with them through social media is a great way to keep yourself in their news feed, which in turn might make them more likely to recommend or hire you as a realtor. If you want to get started, reach out to Spotlight Media Group and let us take care of the rest.